Risk Management Within The Hospital And Ensure Compliance...

1.6 Risk Management: Risk management is considered one of the most important parts in healthcare, as it implements strategies to reduce financial loss and patient safety. Risk management is defined as ‘ the assessment and removal or control of hazard to patients, employees or institutions’ (Medical Dictionary, n.d.). Risk management strategies should be introduced throughout the hospital and ensure compliance from all levels of staff. The strategies are designed to identify, monitor, and manage risks including fraud while ensuring insurance arrangements are adhered to (Audit and Risk Committee Terms of Reference, 2015). If any hazard is deemed a risk it must be documented and reviewed, with the strategy altered to ensure patient and†¦show more content†¦Financial risk management frameworks are designed to avoid losses and expenses that could impact the hospital (Moskowitz, n.d.). In Australian the financial risk management team analyses internal processes to ensure accountability an d compliance with the Public Governance Performance and Accountability Act 2013 (Health.gov.au, 2015). The legislation also takes into account technological risk management including records management, information security and confidentiality (Health.gov.au, 2015). 1.7 Financial Administration: Financial administration is defined as ‘the job of managing financial tasks for a company or organisation, for example controlling the budget, writing financial reports and providing money for projects’ (Dictionary.cambridge.org, 2015). Finances are the bread and butter of any organisation, they provide employees and resources for the functioning of the hospital which can only be achieved if money is provided. Financial administration in public sectors has four main objectives, these include: ‘1) the collection, preservation and distribution of public funds. 2) The coordination of public revenue and expenditure. 3) The management of operations on behalf of the state. 4) The general control of financial affairs of the government’ (Jadhav, n.d.). In order to achieve these objectives a financial plan, budget and investment decisions must be created to provide a framework for the hospital. Financial planning refers to

Global Marketing Free Essays

string(90) " themselves facing moral and ethical dilemmas on a daily basis on a wide range of issues\." Fairmont Hotels and Resorts (Fairmont) is operating and competing in the hospitality industry, which has been affected vastly by the impact of global financial crisis, terrorist attacks, globalisation of the hospitality and tourism industry, the uncertainty surrounding the sovereign dept of some countries in EU, development of emerging markets, the rapid dissemination of global lifestyles and other economic and political uncertainties in the past few years.Fairmont is also affected by technological innovation as well as other broad macro environmental trends. This essay will examine the most recent trends of global macro environmental factors that are likely to have the most significant impact on the hospitality industry and more precisely on Fairmont Hotels and Resorts. We will write a custom essay sample on Global Marketing or any similar topic only for you Order Now First a brief overview of the Fairmont and its position in a current international hospitality market will be given. After this the nature and impact of global macro environmental variables will be explored. Company history Fairmont Hotels and Resorts (Fairmont) is the largest of the brands in the Fairmont Raffles Hotels International group and by combing three distinct brands: the Raffles, Swissotel and Fairmont portfolios and has become a truly global hotel company with 91 hotels worldwide. More than 65 hotels of Fairmont in Canada, United States, Europe, Asia, Middle East and Africa, and Mexio, Carribean and Bermuda, sit between the upper scale and luxury travel market. They also have one of the largest collections of storied properties in the world with well known addresses in the portfolio including The Savoy in London, the Fairmont Banff Springs, and New York’s The Plaza. The average age of the guest is 47, down about 8 years in the last decade. Fairmont hotels target diverse market segments, for example Fairmont’s clientele has been split almost evenly between group (above 45%) and transient business (around 55%), and almost evenly between leisure and usiness travellers. However, their core customer is the luxury mid-aged traveller. Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. What are global macro environmental variables? As Doole and Lowe (2008) state: â€Å"The environments in which international companies must operate is typically characterised by uncertainty and change – factors which, taken together, increase the element of risk for international marketing managers†. As many authors argue the global macro environmental factors are something beyond the companies influence, and must be treated as non-controllable variables. The five major global macro environmental factors, as denoted by Lancaster et al. (2002), Kotler et al. 2005) and Reid and Bojanic (2010) among the other authors, marketing managers often examine and which affect all organisation are: demographic, economic, political/legal, socio-cultural and technological factors. However, Lancaster et al. (2002) suggest if businesses are able to identify and react to these factors quickly enough they would be able to be part of changes occurring and take market leading position instead of being forced into market followers position or worst case being unable to prosper and survive as an international business in the global competition. Yet the macro environmental variables as suggested by mainstream theorists (Lancaster et al. 2002, Kotler et al. 2005, Doole and Lowe 2008, Kotabe and Helsen 2008, Palmer 2008, Reid and Bojanic 2010) needs to be managed through marketing planning process; threats must be minimised and opportunities maximised. For Fairmont, as an international hotel the issue to keep in mind is that hospitality industry is in a â€Å"fast moving environment† as well as their product they sell is perishable when considering changes in marketing strategy or tactics. Thus they face more complex and changing environments where they operate and compete than other industries. In order to survive and prosper, the essential is to take account of, and adapt to, fast changing environmental conditions. To see and take advantage of marketing opportunities while at the same time anticipating any threats to their business. By indentifying environmental trends soon enough, management should be able, at least in part, to anticipate where such trends are leading and what future conditions are likely to result from such changes. (Lancaster et al. 2002, Palmer 2008). Explain how changes in the socio-cultural environment affect marketing decisions The UK population will rebalance by 2015 – families will be the most prevalent group, and the retired will have increased in number fastest. One-person households are set to increase fastest into 2015, following the trend witnessed into 2010. Emerging markets where social exposure and status are important along with the rising income and relatively wealthy middle class. Mainly affect young people who have an above average need for social acceptance, and international travellers, who are exposed to multicultural values. Fairmont target market age group younger than used to be †¦. Embracing social media is a key way to reach customers. â€Å"We could never have predicted the explosion of social media,† Laboy said. And yes, â€Å"you can have meaningful customer engagement via Twitter. † Hoteliers need to consider mobile tagging as a way to offer promotions to customers, he said. †¢Ethical challenges and the Green movement On one hand provides opportunities to connect to customers and employees. On the other hand Western consumers choosing brands look for reassurance that the product has been produced in what they see as a socially responsible manner. On the basis of ensuring products and ingredients came from authentic source of supply which did not leave to the destruction of the environment and that they are free from child slavery and that the people that make them are able to earn a proper living wage. Consumers globally are becoming better informed through better education and faster and more effective communication. Now firms are increasingly expected to ensure that their behavior is ethical and in the interests of the global community which makes up their market. However, international marketing executives operating across cultures will find themselves facing moral and ethical dilemmas on a daily basis on a wide range of issues. You read "Global Marketing" in category "Essay examples" Some of those currently receiving particular attention are bribery and corruption, counterfeiting and piracy. Explain how changes in the economic environments affect marketing decisions The international hotel industry has shown signs of recovery in the first half of 2010 according to the bi-annual hotel survey conducted by Hogg Robinson Group (HRG). HRG’s interim survey is based on a combination of industry intelligence, actual room nights booked and rates paid by its UK clients during January to June 2010 compared to the same period in 2009. Globally, the hotel industry has shown signs of recovery in the first half of 2010 when compared to the same period in 2009. Although the survey reveals a fragmented global picture, the hotel market in Europe and the US appears to be stabilising, as rates are either flat or only marginally down. The emerging market economies of India and China have shown strong upturns in growth over the last six months. Year-on-year economic growth in Q2 2010 was 7. 9% and 10. 3% in India and China respectively and the resurgence in economic activity has helped to prop up room rates. Growth in both economies will begin to ease over the next year as central banks begin to raise interest rates to address inflationary pressures. In contrast though, the Middle East region recorded the highest rate decrease, with double digit falls in the UAE, Bahrain, Qatar and Oman. Many western economies are coming to terms with the budget cuts necessary to reduce sovereign debt levels which will inevitably soften room rate growth. Dynamic emerging economies have less need to take fiscal austerity measures in the current climate and we expect growth to be higher as a result. However, the survey shows that emerging economies have not, as of yet, fully recovered from the effects of the global economic downturn. In the UK, growth prospects are buoyed by a weak sterling which continues to support tourism and leisure travel. In addition, the ongoing recovery of the banking and finance sector will contribute to corporate demand for rooms. There are, however, significant downside risks to growth in the market emerging from future cuts in public spending Belfast and Beijing both suffer from an oversupply of hotels, the latter having experienced massive investment in recent years from major players keen to build a presence in this emerging market. Bangalore, a city reliant on business travel associated with the IT industry and call centres, is a classic example of a market ‘popping’ as it has seen rates fall as a result of a drop in demand due to the global recession coupled with significant new hotel openings which have led to a current oversupply of rooms. Services apartments have grown in popularity and some of the IT industry has relocated to other areas in India. The 5 star market achieved a marginal increase of 1%. Whilst there has undoubtedly been a trend for corporates to turn to the 4 and even 3 star sectors in the current climate, hoteliers in this sector have held out for rates at the expense of lower occupancy levels, conscious that any significant rate reduction has an adverse effect on service levels as costs are brought in line, resulting in damage to a hotel’s reputation for quality and standards. Reflecting the need for cost reduction, clients are downgrading between the star ratings as well as continually reviewing their programmes and renegotiating rates where possible. In the 3 and 4 star markets average rates have decreased as suppliers strive to maintain their share of the corporate market. We continue to believe that budget options are not always the cheapest option when the add-on costs are taken into account. Mintel The UK officially exited recession in the fourth quarter of 2009. GDP rose 0. 4%, subsequently increasing 0. % in the first quarter of 2010 then 1. 1% in the second quarter. While fears of a ‘double dip’ recession have eased somewhat, consumer confidence has remained weak as Britain has entered an ‘age of austerity’. Economic growth in Europe remains weak relative to other regions; Euro zone GDP grew year/on/year by 0. 6% in Q1 2010, compared to growth on 1. 2% in Japan and 2. 7% in the US over the same period (Hogg Robinson Group 2010). Global hotel sales are expected to increase 30-40% in 2011, according to hotel investment services company Jones Lang LaSalle Hotels. 009 was characterised by frozen liquidity, stalled transactions and drops in hotel performance and values globally, this year signalled a dramatic improvement, with more opportunities for buyers. The number of hotel sales is forecast to continue to rise substantially in 2011, reaching a value of $28 billion (? 18 billion) to $30 billion (? 19. 3 billion). ASPAC has seen strong growth this year. However, overbuilding in Abu Dhabi and Dubai are dragging down levels in the Middle East and Africa. Every region except ASPAC saw a rise in September, but a dip in October. ASPAC remained strong in October. ASPAC is one of White’s bright spots. She sees that market growing by 10-12% in 2011. Other areas showing strong growth this year are Sao Paulo, Mexico City and Rio de Janeiro. She sees occupancy will increase by 3-5 %, ADR by 4-5% and overall RevPAR by 6-9%. Looking at specific RevPARs, ASPAC will increase 10-14%; Europe, 7-9%; the Americas, 6-9%; and the Middle East and Asia, 3-6%. VAT Emerging markets Fairmont regional growth is driven by Middle East markets such as the UAE, Egypt and increasingly Saudi Arabia, as well as growing numbers of Gulf travelers that stay at its properties in the United States, Europe and Asia. The Middle East, despite being impacted by the global downturn, still shows resilience over the past year with revenue dropping less than other regions, industry figures showed. Saudi Arabia has a large critical mass, huge influx of travelers, the built in demand drivers, and it helps us support our partnerships with our shareholders. It is the world’s top oil exporter, is developing its tourism sector to lower dependence on oil and hosts an estimated 10 million Muslim pilgrims every year. The 14 planned hotels will be all under the Fairmont brand. Fairmont is likely to also add hotels in Qatar, the world’s top exporter of liquefied natural gas, whose economy is booming and hosting World Cup in 12 years time†¦(Walid 2010) Explain how changes in the political/legal environments affect marketing decisions Identify the major trends in the firm’s technological environments Broadband penetration continues to increase, even amongst the groups already most likely to have access. 200 mph train from London to Frankfurt arriving in 2013 + opening new markets bringing closer international trade†¦ In a world moving more and more towards globalization, hotel organizations ill need to communicate more quickly, operate more productively, offer their employees greater opportunity and deliver their customers enhanced benefits. Those companies that address these issues today will be better prepared for the global marketplace of tomorrow. Conclusion Fairmont competes in the strongly competitive hotel and lodging industry, focusing on the first class and luxury segments of the markets. Fairmont is impacted by change in the overall travel, tourism and hospitality industries as well as broader macro-environmental trends. Bibliography http://www.amadeus.com/amadeus/goldrush2020.html http://www.arabianbusiness.com/ fairmont-sees-14-more-hotels-in-mideast-by-2014-184514.html How to cite Global Marketing, Essay examples Global Marketing Free Essays Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only second to Wal-Mart in terms of profits. The company has diversified its market target into clothing, food, financial services, drink, home, car insurance, telecoms and health. We will write a custom essay sample on Global Marketing or any similar topic only for you Order Now Jack Cohen founded Tesco PLC in 1919 in East London and the company has grown over the years and now has a 30.9% market share in the United Kingdom which makes it the largest retailer in the UK (Applegate Johnsen, 2007, p. 128). The core business of the company is large format food stores and other convenience items. It operates under four banners namely, Extra, Superstore, Metro and Express. This report analyses the critical marketing issues that is facing Tesco PLC. It will explore the global marketing strategies being pursued by the company and attempt to draw comparisons between its approach and appropriate theoretical concepts and models. The study will also evaluate whether the model being used by the company is still relevant in the current marketing practice or not. The study will rely on the following methodology in the analysis. External environmental analysis Tesco Plc operates in an industry that is dominated by two other companies in the global business environment. Its main competitors are Wal-Mart and Carrefour who have a huge base of loyal customers. The external environment will be analysed using the STEEPLED model in order to assess the ethics and demographic factors in the analysis. Political Factors Tesco Plc now operates in Europe, Asia and North America and as such its performance is a function of legislative and political conditions of all the countries it operates in including the European Union. The company is affected by employment legislations as most governments encourage retailers to provide mixed job opportunities from low paying unskilled to the well paying high skilled jobs (McLoughlin Aaker 2010, p. 53). The operations of the company are therefore highly sensitive to the political environment. For instance in Malaysia the government passed legislations that limit the number of stores the company can operate in the country. Tesco Plc employs the local people especially at the lower and middle management levels, pays taxes and complies with the local laws to ensure that its operations are not hindered by such factors. Economic Factors The economic factors affect the costs, demand, prices and profits of Tesco Plc. High unemployment levels and difficult economic times reduces the ability of households to purchase products and as such affects the demand required for the company to produce such goods (Pradhan 2009, p. 88). The company cannot control such external factors but they have profound impacts on its performance and the marketing mix. It is still highly depended on its core business in the United Kingdom and as such any economic slowdowns in the country can grossly affect it because it is exposed to the risks of market concentration. It is for this reason that the company is focused on growing its presence in the international market in order to raise its revenue base. Socio-Cultural Factors The British customers have increasingly developed more preference for one stop bulk shopping because of a variety of social changes. Tesco Plc has therefore increased the amount of non-food items in its stores so as to be able to take advantage of the opportunity. The company also offers a wide range of products that cater for the different diverse needs of people of the customers. Attitudes, beliefs and social conditioning often determine the type of goods and services demanded by the consumers (Richter 2012, p. 61). Additionally, the consumers are increasingly becoming aware of their health issues which change their attitudes towards food. Tesco Plc has had to adopt its marketing mix in order to accommodate the increased demand for organic products. It was also the first to allow customers to make payments using cheques and cash at the checkout. Demographics The demographic changes in the UK population like aging population and more female workers mean that there is a decline in home meal preparation in the country. The company has increased food supply in its stores in order to satisfy the needs of such customers. The same approach is replicated in its international stores as it provides the local foods like whale meat in Japan and other foods in Malaysia and South Korea (Cunningham Harney 2012, p. 90). Technological Factors Many products of the company have of the company have been influenced by technology. Technology is therefore a major macro environmental factor that benefits both the company and the customers (Baines et al 2013, p. 77). The customers are satisfied through more personalised and convenient shopping while the company benefits through the development of an efficient supply chain. Environmental Factors Companies are currently facing increased pressure to acknowledge their responsibility to the society. The companies are required to operate in a way that benefits the society (Bradley 2005, p. 33). Tesco has been accused of selling genetically modified foods to children. The focus of the corporate social responsibility of the company is to comply with regulations and its corporate governance policy. Legal Factors Tesco Plc is required to comply with the different policies and legislations of the countries in which it has operations. For example in Malaysia it faced restrictions that limit its expansion in the country. The company has lowered the prices of some goods to comply with the pricing policies of different countries in which it has business operations. Internal Environmental Analysis Although Tesco PLC has operations in different countries across the world, its core operations are in the United Kingdom which accounts for over 60% of its sales. This study will use different theoretical models in analysing the external environment of the company. The company continuously upgrades its ordering system, in- store processes and vendor list to improve the efficiency of its operations. It uses information technology to maintain its low priced leadership approach to supply chain management. The EPRG framework will be used to analyse Tesco PLC foreign marketing involvement. The company has to re-orient itself and align its operations to fit into the different levels of operational activities that a particular market segment requires. The EPRG framework assesses four types of orientation of a firm towards foreign marketing. It is very useful in helping companies asses and determine their operational strategies as it relates closely to the marketing mix. The strategies chos en by the company for each variable determines its overall operational strategy. The table below shows the EPRG analysis and marketing mix of Tesco PLC. Product The products of Tesco PLC are a mix of ethnocentric and regiocentric. The products that the company sells do not fit into all its market segments. Instead it sells products that are suitable for the respective regions in order to maximise sales (Thoenig Waldman 2007, p. 111). The international expansion of the company takes into account the different tastes of the respective market segments. For instance it devoted a very big attention to the needs of the customers while venturing into the central European market as is reflected in the product line (Glowik Smyczek 2011, p. 117). In the Czech Republic the company concentrated on providing the Czech products through retail shops. The same goes to China where the local consumers prefer buying live fish and turtles and other instant noodles unlike in the European market. Tesco PLC had to provide these products to the Chinese market in order to attract the Chinese customers. The other example is in Thailand where the company had to adap t to the shopping habits of the Thai customers by introducing the fresh market hall to serve the interests of these customers who spent a huge proportion of their income on fresh foods. These new adjustments were introduced by the company to help it penetrate the new markets because some of these provisions are not available in its operations in the United Kingdom. The website of the company is also translated into the languages of the specific market segments to ensure that the prospective and existent customers get the latest information on the products on sale and offers if any. The other aspects of the company like online marketing and sales are consistently available in all the market segments. Promotion Tesco PLC uses a mixture of both ethnocentric and polycentric promotional strategy. Although most of its promotional activities are those used in the United Kingdom, it also utilises the needs and characteristics of the particular market in formulating its promotional strategies (Humby et al 2008, p.68). For example Tesco PLC implemented a strong plan for addressing parts of its offer to the customers in Thailand. The measures included remerchandising of its clubpack range of bulk products. It particularly targeted the small traders who shop regularly with the company. Another example is Poland where the company is launching a turnaround plan to improve its presentation of fresh food and is even introducing new concepts like bistro dining in order to differentiate itself from competition (Gunn 2009, p. 139). These plans are in some ways similar to the build better Tesco strategy being used in the United Kingdom but are a little adjusted to best serve the interests of the local market . Price Tesco PLC pursues a predominantly polycentric pricing approach in its international markets. The company attempts to organise its marketing activities based on the specific countries of operation (Humby et al 2008, p. 198). It treats each country differently and formulates strategies that suit the specific local needs of the consumers. As such the prices of its products vary across different market segments depending on demand, income levels and demographics. For instance having had a difficult time in Ireland, the company launched pricing initiatives aimed at combating discounters and counter the lower prices offered by its competitors. The company reduced the prices in the stores particularly those close to the Irish border and has plans of extending the same to the rest of its stores in the country in the long run. The same low pricing strategy was also used by the company in Malaysia in order to attract more customers. In the other markets like England and Poland the prices are a little higher because they are sustainable for those market segments. In essence, Tesco PLC tries to ensure that the products and their prices fit into the demands of that particular market segment in question. People The management orientation of Tesco PLC has elements of both geocentric and polycentric influence. The global expansion of the company has been accompanied by teams that focus on both global and local markets. Its international expansion strategy has mainly been through joint ventures with the local partner firms in order to be sensitive to the needs of the local markets (Maynard 2013, p. 33). The company retains the employees of the partnering firms and continues with the approach of employing the local people because they are well placed to serve the needs of the local consumers. These local personnel are maintained by the company especially in the middle and low management positions because they are better placed to serve the needs of the local market than the foreign expatriates. Place and Process The process of Tesco PLC is a mix of polycentric and geocentric. The company has adopted a global approach in some of its operations as it has designed its value chain in a manner that ensures that it minimises its operational costs. For instance when it came apparent that it was critical to reduce the prices of products in its stores in Ireland, Tesco PLC decided to drop its suppliers in the country in preference for favourable ones elsewhere. The management of the company has established its distribution channels to facilitate the movement of its products across the different regional and national markets (Zentes et al 2011, p.173). The process of the company also has some elements of polycentric approach because it uses some strategies based on particular countries. For instance in Asia it treats all the countries differently based their product demands are different making it impossible for the company to use the geocentric approach.As such it acquires the products from the loca l suppliers and uses local marketing channels for serving the needs of that particular market segment. The polycentric approach has helped the company penetrate into difficult markets like Malaysia, China and South Korea as these countries have significant political, economic and cultural differences with the United Kingdom (Zentes et al 2011, p. 45). The products of the company are sold in its stores which it rents in the major malls and shopping centres whenever it finds space or builds its own stores in cases where that is the best option for the market segment. The place can be said to be polycentric because the products are mostly in the big cities where there are many consumers with the ability to buy its products. The polycentric approach enables the company to strategically position itself in the markets in order to reach as many customers as possible. Proactive Market Research The uses a polycentric approach in research and new product development because the needs of its customers in the different market segments are very diverse. In addition to this, some market segments like the American market have big industrial players like Wal-Mart who have a large base of loyal customers making it difficult to venture into such markets with an ethnocentric approach. Proliferation of the Brand The products of the company are standardised around the world to ensure that they are distinct and meet the required company standards. TOWS ANALYSIS of Tesco Plc The TOWS analysis will be used to analyse both the internal and external factors in order to provide a holistic view of the position and direction of the company. The figure below shows a combination of the TOWS analysis that combines the DEEPLETERS analysis with the competitive advantages and EPRG model. INTERNAL STRENGTHS O Strong global brand and high brand exposure O Strong core UK market O Strong and stable growth in Asia O Financially sound O Variety of products to appeal to different consumersINTERNAL WEAKNESES OEthnocentric reliance on the UK market OStagnant or negative sales in some developed countries OHigh price elasticity due to competition and low costs of customers switching to other brands and loyalty OResistance to large firms in some countries EXTERNAL OPPORTUNITIES SO OContinue entering appropriate markets across the globe OContinue building on cost efficient pricing to attract more customers OGo into new markets and buy local retailers to gain market shareWO OExplore ways of reducing their operational costs in order to reduce prices for the consumers OIncrease the efficiency of its business process and supply chain OCapitalise on the opportunities present in the developing world by opening more stores there EXTERNAL THREATS OIncreased competition from other well established brands OPolitical and legal opposition against expansion in some economies OContracting consumer expenditures in Europe that reduce the demand for the non-basic goods OEconomic reforms may threaten multinationals like the finances and operations of Tesco Plc ST ORemain ahead of its competitors in terms of research and innovation in order to give the customers what they want OContribute to the society in which it operates to limit the political and legal barriers that inhibit its growthWT OIncrease the awareness of the brand through advertisement OWithdraw from the markets that are not performing well and use the funds to support other operations of the company The above analysis reveals that the company is on the right path as it has enacted mechanisms that will help it capitalise on its strengths and address its weaknesses. For instance the company has closed some of its international businesses that are not performing well like in the United States to reduce on loses. The company has also increased its operations in China and is focused in strengthening its presence in the emerging economies in Asia. Additionally, it is employing more local people and complying with the local regulations to reduce opposition against its operations in some economies. Opportunity Identification Analysis of opportunity identification will be done using the BCG Matrix. The Boston Consulting Group Matrix (BCG) is important in analysing how companies allocate resources (Maynard 2013, p.81). The matrix splits the products of the company into four categories that determine how much money the company should invest in them. The categories are as follows: Cash cows should be used by the company for profits as much as possible Stars should receive investments so that they become the next cash cows Dogs have low share of market growth and should be sold as they depress the performance of the company Question marks have low share of high growth market and have the potential of becoming stars or dogs. The high street shops of the company are the cash cows. Tesco Plc has approximately 30% of market share in this division although the growth of the division has been very slow. The online operations of the company are the stars. The company is the largest online grocer in the United Kingdom. Tesco Plc should make more investments in this sector to improve its online offering because e-commerce is growing rapidly. The question marks of the company include video on demand service and blinkbox which face high competition from the big industrial players. The company should decide on the appropriate level of investments needed for turning this division into star. The Fresh and Easy operation in the United States was a dog and that is why the company decided to pull out of the country. Positioning/ targeting The targeting strategy of Tesco Plc includes people of all ages and it offers a wide range of products to meet the demands of the customers. The company focuses on the specifications of products that are close to those of the rival companies in order to try and win customers from such companies. For instance it offers fresh and unreserved goods because people spend more money buying fresh products. In addition to product specifications, the company also prices its products fairly to attract more customers because households are very sensitive to price. Conclusion The findings of this study reveal that the strategies being pursued by Tesco Plc in its international expansion are in line with strategic models. The company identifies the opportunities present in the business environment and then devises the strategies for exploiting them. It has also adopted entry strategies like joint ventures and acquisitions for expanding into the international market. Such approach has helped the company expand its distribution network and win over the local markets by giving the customers a local approach. The company has also closed down the international businesses that are not doing well in the United States and Japan to reduce on loses and help it focus on other profitable markets. The company must continue to exploit the potential emerging markets and also looks for mechanisms of outdoing its major competitors. References Applegate, E., Johnsen, A. (2007). Cases in advertising and marketing management: Real situations for tomorrow’s managers. Lanham: Rowman Littlefield Baines, P., Fill, C., Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Bradley, F. (2005). International marketing strategy. New York: FT/Prentice Hall. Cunningham, J., Harney, B. (2012). Strategy strategists. Oxford: Oxford University Press. Glowik, M., Smyczek, S. (2011). International marketing management: Strategies, concepts and cases in Europe. Mu?nchen: Oldenbourg. Gunn, M. (2009). Trading regime analysis: The probability of volatility. Chichester, England: Wiley. Humby, C., Hunt, T., Phillips, T. (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. London: Kogan Page. Maynard, J. (2013). Financial accounting, reporting, and analysis. Oxford: Oxford university press McLoughlin, D., Aaker, D. A. (2010). Strategic market management: Global perspectives. Hoboken, N.J: Wiley. Pradhan, S. (2009). Retailing management: Text and cases. New Delhi, India: Tata Mcgraw-Hill Education Pvt. Ltd. Richter, T. (2012). International marketing mix management: Theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos. Thoenig, J.-C., Waldman, C. (2007). The marking enterprise: Business success and societal embedding. Basingstoke [England: Palgrave Macmillan. Zentes, J., Morschett, D., Schramm-Klein, H. (2011). Strategic retail management: Text and international cases. Wiesbaden: Gabler. Appendix Ethnocentric Polycentric Regiocentric Geocentric EthnocentricProliferation of the Brand Promotionproduct Polycentric Price / place/ Proactive Market Research Regiocentric Geocentric People / process How to cite Global Marketing, Essay examples

Client Letter and Memo for Tax Research †Complete Solution

Question: Write an essay on Memo for Tax Research? Answer: Introduction This paper addresses the three tax issues that encounter in the situation. This paper describes the all three tax issues separately and explains the steps of covering in the research process for each issue on the basis of the law. This paper evaluates the all three tax issues and explains the tax liabilities of related person or firm in the given case while consider the law of the country. This paper presents all the facts related to tax issues and then describes the tax liability of related person or firm with describes the application of law in the each issue. Issues 1: Steve Swell did not mentioned jewel that he received in behalf of debt in his 2014 tax return. Analysis: Steve Swell is a CPA/APFS that is operated a personal financial analysis planning practices as a sole proprietorship. He did not have any employees, but it was successful with a variety of affluent client. In 2014, Steve close friend personal friend, Billie Blaze faced financial difficulty. So, Billie asked Steve to prepare a comprehensive personal financial plan that might provide a way back to salvage. Steve completed the comprehensive financial plan in late January and billed Billie for $7000 on the basis of the standard billing rate for this time. Unfortunately the financial plan did not work or help Billie, so he was unable to pay Steve bill. Later Billie was concerned about the Steve debt and it was possibility that she may fill bankruptcy soon. In April, she offer of a small bag of loose jewels of Steve in settlement of the debt, so Steve accepted her offered immediately without concern value of jewels. Steve forgot about the jewels until March 2015 while he was prep aring his 2014 tax return and the bed debt came to mind. As his request, a jeweller/client appraised the stones value of $8000 that means Steve recovered its full debt from Billie. Applicable Law: 26 CFR 1.381(c) (12)-1- Recovery of bad debts, prior taxes, or delinquency amounts. The rule prescribed by paragraph (a) (1) of this section and by section 381(c) (12) with respect to bad debts, prior taxes, and delinquency amounts applies equally with respect to the recovery by the acquiring corporation of all other losses, expenditures, and accruals made on the basis of deductions from the gross income of a distributor, sole proprietorship or corporation for prior taxable years, in section 127 of the Internal Revenue Code of 1939 (Internal Revenue Service, 2015). For the year of any recovery by the acquiring corporation, the amount of the recovery exclusion for the original taxable year shall be determined in accordance with paragraph (b) of 1.111-1, so Steve included amount of jewel in his 2014 tax return. Issue 2: Ashley include the total cost of the summer camp including transportation in arriving at her total qualified expenses to determine her dependent care credit for the year. Analysis: Ashley MacAurther is a single woman that is employed in a big city as a CPA. Ashley never works on weekends and her 65-hour-oer weak schedule continues year round. Ashley relies on the Happy Camper Day Care Center to provide care for her 11-year-old dependent son, josh and paid Center of $100 per week of these services cost. During the summer, Centre is not operated that created issues of Ashley to proper care for Josh, so she sent Josh to summer camp in Canada for eight weeks. The cost was for lodging, meal and a fee for all activities in a number of outdoor sports are $2500. The other cost was round trip airfare of $450. Applicable Law: Publication 503 (2014), Child and Dependent Care Expense Ashley to be able to claim the credit for child and dependent care expenses, she must file Form 1040, Form 1040A, or Form 1040NR, not Form 1040EZ or Form 1040NR-EZ (Internal Revenue Service, 2015).. Issue 3: Expenses on uniform and match outfits deductible by Judy. Analysis: Judy taxpayer is an airline attendant for Safe Air. As per the company requirement, her need to wear a uniform of a specific type of bright yellow shorts and top that she must purchase from a particular department store. The below table indicates the items and their cost that Judy purchase to match the outfits. The clothes are suitable for dry cleaning only. Item Amount Purchase of shots and tops 650 Shoes 250 Handbags 50 Dry cleaning 100 Total 1050 Applicable Law: Publication 529 (2014), Miscellaneous Deductions Work clothes and uniforms, work-related clothing, laundry and dry-cleaning expenses if required for everyday use can deduct certain expenses by Judy as miscellaneous itemized deductions on Schedule A (Form 1040 or Form 1040NR) (Internal Revenue Service, 2015). References Internal Revenue Service. (2015). Topic 453 - Bad Debt Deduction. Retrieved from: https://www.irs.gov/taxtopics/tc453.html Internal Revenue Service. (2015). Publication 503 - Main Content. Retrieved from: https://www.irs.gov/publications/p503/ar02.html Internal Revenue Service. (2015). Publication 529 - Main Content. Retrieved from: https://www.irs.gov/publications/p529/ar02.html

Psych theories free essay sample

Erikson believed that changes in a human personality occur throughout an entire lifespan. The first of his 8 stages is between the years 0-2, or infancy. This stage is Trust vs. Mistrust, which focuses on developing trust in the people and things we are familiar with at this age. This decides whether or not we grow up fearful of the world or trustful of the world. The second stage is Autonomy vs. Doubt, from ages 2-3, or early childhood. This stage focuses on developing a sense of independence and pride in being successful. Ideally there would be a full sense of autonomy, but one can also doubt his or her abilities if the parents don’t allow them to do things on their own. Stage 3 from 4-5 years old is the Initiative vs. Guilt, in which children begin to ask questions and think more freely. This can be a success if parents help with these efforts and encourage them to ask questions and learn, but it can also be a failure if the parents don’t pay attention to the efforts the child is putting forth, which would cause a sense of guilt about initiated activities in the child. We will write a custom essay sample on Psych theories or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stage 4 from 6-11 years of age is Industry vs. Inferiority, which focuses on building new things and having creative ideas. This can be taken down easily though if the parents don’t allow their child to create new things and have fun with new ideas they may have, instilling a sense of inferiority in the child. The fifth stage is during adolescence, about 12-20, and is called Identity vs. Role Confusion. In this stage, teens try and find a sense of who they are. Based on how the previous stages played out, young adults can find it difficult to figure out who they really are or what their life will be like in the future. Stage 6 is from about 20-35 years of age, and is Intimacy vs. Isolation. In this stage a person figures out whether or not they want an intimate relationship and a marriage, or if they will live a life of isolation without any intimate relationships. Stage 7 deals with the middle ages of life and is Generativity vs. Self-Absorption. In this stage a person focuses on either helping younger generations and making things better, or being absorbed in your own life, which would lead to no sense of fulfillment in life. Finally, stage 8 is from about 65 to death. In Integrity vs. Despair, one looks back on life and decides whether their life was lived to the fullest and successful, or if it was a waste and full of opportunities that one missed. Together these 8 stages describe the different aspects of a human’s personality through Erikson’s eyes. Piaget’s Stages of Cognitive Development Piaget studied different stages of mental development in children to find out why and how they different from adults mentally. In Piaget’s first stage, from 0-2, he said children are in the sensorimotor stage. In this stage everything a child knows is based on how their senses perceive it. This means they only know things based on their 5 senses. The next stage is the preoperational from about 2-6 years of age. In this stage children know language and can use words and images to describe things, yet they still lack any logical reasoning behind things. The third stage is concrete operational which lasts from about 7-11 years of age. In this stage children can logically think about events that are actually happening and that they have seen or heard about. They can also perform more complex arithmetic. Finally, the last stage is from 12 to adulthood, and is called formal operational. In this stage they develop moral reasoning and also abstract thinking, meaning they can think about things that haven’t actually happened. Piaget believed that this is the endpoint of cognitive development, and that no other stage is possible. Vygotsky’s Cognitive Development Vygotsky believed that cognitive development is affected by the culture a child lives and grew up in. Vygotsky brought up a new idea known as the zone of proximal development. This zone is the amount that children are able to learn with the help of somebody more knowledgeable. This zone changes when the child learns more and more until eventually it caps out when there is nobody else that can teach them more. Language also plays a significant role in the development of a child. The language used by different cultures can tell children different ideas of what is accepted and how things are done. When a mother tells a child â€Å"no† if he or she asks for some candy, later on that child could remember that it is not accept and say no to his or herself. Furthermore, the idea of scaffolding was introduced by Vygotsky as well. This idea says that a child should have adjusted help based on the level of help they need, until they need no help at all. Vygotsky says that culture affects the ways that one can develop cognitively. Kohlberg’s Stages of Moral Development Kohlberg studied reasoning as to why and how a person develops different moral standards. Kohlberg was able to split this up into 3 different stages. The first stage is preconventional morality, which is where actions are considered by the consequences that the actions will have on the person doing the action, which is very much self-centered. The second stage is conventional morality, which is based on expectations that one is trying to live up to as well as how someone’s actions will affect their conscience. Finally, postconventional morality has to do with the idea of individual rights and then later on the idea of upholding universal principles and laws that have been set by society. Postconventional morality is the highest level of morality attainable. Freud’s Psychosexual Stages of Development Freud uses 5 stages to describe the personality development of a child. The first stage is the Oral Stage, which occurs from about birth to 1 year of age. This stage’s primary interaction is through the mouth, most importantly used for feeding. This is where Freud came up with the rooting reflex, which is a reflex for an infant to search for a nipple when touched on the cheek. The second stage is the Anal Stage, which occurs from about 1-3 years of age. During this stage, the child focuses on mastering the control of bowel and bladder movements. This stage can be very successful if the parent is praising and patient with the child, but it can drastically fail if the parent is harsh or ridiculing of the child. The third stage is the Phallic Stage, which is between the ages 3 and 6. During this stage children begin to figure out the difference between a boy and a girl, and they tend to be more attracted to the same-sex parent because they can relate to them more genital wise. The fourth stage is the Latent Period, which occurs between 7 and 11 years of age. During this period the child is more focused on things such as school and friends and less concerned with the sexual aspects of life. This is the period where children gain large amounts of self-confidence. The final stage is the Genital Stage, which lasts from adolescence through adulthood. During this period a strong interest in the opposite gender occurs, especially during the puberty stage. This last all the way up until the end of life. Freud also believed that the ending goal was to find a balance in all aspects of one’s life. Diana Baumrind’s Parenting Styles Baumrind looked into how parents affected the development of a child. Baumrind came up with 3 styles of parenting. The most effective style is the authoritative style. In this style, the parent sets down rules and guidelines that are to be followed, but they also listen to their children and accept input. This style is very democratic and tends to lead to the best raised children later in life. Another style is the authoritarian style. This style is very much like a dictatorship, where the parent has all of the say and the children either obey them or get punished. Parents also usually respond to why they do this with no reasoning whatsoever. Finally, the last style is the permissive style. In this style parents have very few demands or expectations of their child. They rarely punish them and usually allow the child to do as he or she pleases. The problem with this style is that the child tends to feel like they are not loved or even acknowledged, which leads to psychological problems later in life. Mary Ainsworth’s Attachment Theory Ainsworth tested how a child’s attachment level affects its actions. Ainsworth found two different types of attachment after doing an experiment she calls the Strange Situation. In this experiment she took an infant and observed its behavior while the parent and a stranger enter and leave the room at different moments. Ainsworth found that secure attachment is when a child is happy and free when the parent is in the room and will engage strangers only when the parent is present. When the parent is gone the child is visibly sad and will not engage strangers. The other type of attachment Ainsworth found was insecure attachment, which is usually split up into anxious-resistant and anxious-avoidant. In anxious-resistant the child will be anxious around both the parent and the stranger, showing that is doesn’t really trust either of them. In anxious-avoidant, the child treats the parent and the stranger the same way and seems to have no attachment to either of them. Ainsworth/Baumrind Comparison Ainsworth and Baumrind both used the idea of parenting to come up with their theories. Ainsworth said that secure attachment is when a child is very comfortable with their parent and trusts them when they bring strangers around. This idea is very much like Baumrind’s authoritative parenting style. The child is secure with the parent and feels like they are in good hands and the authoritative parenting style allows children to have a say in what they do, but also have expectations for them which results in the most happy child that feels loved and cared for. Ainsworth said that one type of insecure attachment is resistant, which goes well with Baumrind’s authoritarian style. The authoritarian style results in the child not getting any say in the relationship and are overly strict. This results in a lack of trust from the child and a feeling of distance between the child and the parent, just as the resistant attachment says. Finally, Ainsworth’s last attachment was avoidant, where the child seems to have no connection to the parent. This is very similar to the permissive style of parenting where the parent lets the child do whatever they want to. This results in the child feeling unloved and detached from the family. Vygotsky/Piaget Comparison Vygotsky and Piaget both commented on cognitive development of a child, but they did so in very different ways. Vygotsky bases his developmental ideas off of mostly the culture the child grows up in. He believes that language and education are very important in the shaping of one’s cognitive abilities, whereas Piaget believes more in the idea that maturing minds gradually go through different stages of thinking. Piaget uses different stages, beginning with sensorimotor and finally hitting the formal operational stage around the age of 12. Vygotsky believes that there is a limit of cognitive development, but it differs depending on the culture and how the child is raised. The main point of Vygotsky is the idea of the Zone of Proximal Development, which is how people are taught based on the knowledge of others along with the knowledge the child possesses. This is very different from Piaget, who believes that the child learns most of everything on their own and develops different types of thinking and schemas based on what they encounter and how much they learn. Although they are both cognitive development theories, the details of the theories are very different. Kohlberg/Piaget Comparison Kohlberg believed that there were 3 different stages of morality in one’s life. Along with that, Piaget also used stages for his theory on cognitive development. Kohlberg and Piaget relate not only because they both incorporate different stages into their theories, but they also have many similar ideas even though they relate to different things. Kohlberg and Piaget both use the idea of self-centered. The preconventional stage is a very self-centered stage that only has to do with yourself. The early stages of Piaget’s theory also is like that in the sense that the child cannot comprehend the ideas of others or any abstract ideas. Furthermore, in both of the theories one moves up to the next stage by having a maturing mind. In Kohlberg’s theory, the more mature you become the more you understand about the outside world and the larger picture of the universe, just like in Piaget’s where the older you become the more advanced your thinking can become, until you can think abstractly. Although they are similar in many ways, Kohlberg and Piaget’s theories do have some differences. Piaget believes that the stages begin at birth and go on throughout life, while Kohlberg said that morality doesn’t start until around the age of 7. Kohlberg and Piaget incorporated many of the same theories and ideas into their overall theories on morality and cognitive development, yet there were also some distinct differences. Erikson/Freud Comparison Erikson and Freud shared many similarities in their theories. First, they both incorporate multiple different stages that are similar in age groupings. Erikson uses 8 different stages while Freud uses 5. This shows that they both believed that personality develops in predetermined stages. They also share the idea that in the early years children learn a sense of self-sufficiency and pride in the things they are able to do, which allows them to have a sense of accomplishment. Both theorist believed a big part of this stage was the idea of being toilet trained and able to go to the bathroom on their own. Furthermore, the two theories both have the idea of relationships and intimacy. In Freud’s, this idea is known as the genital stage and it occurs during puberty and goes on as the last stage in life until you die. In Erikson’s theory, this occurs as young adults and only lasts about 15 years until the next stage in life occurs. Although Erikson and Freud have very similar theories, they also have a couple of glaring differences. First, Erikson goes into many more stages after the intimacy stage, whereas Freud believes that is the end of personality development. Erikson goes on to talk about contributions to society and finally the idea of reflecting on life and wondering if it was a fulfilled like or a wasted one. Also, Freud focuses on the sexual aspect of personality development much more than Erikson. Freud mentions the Phallic Stage as well, which talks about the idea of children being closer to their same sex parent at this age because they can relate with them better at that young age. Freud and Erikson’s theories have both many similarities and differences and are very well respected.

Promote Products free essay sample

1. 1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants, who talk to these people on a daily basis, to advise on what language should be used and what information they felt was most relevant to put across. We needed a graphic designer to create and develop ideas for the letters and DL flyers being sent. I also needed to involve juniors in the business to assist with folding letters and stuffing envelopes as we had determined that this would be a cheaper option for the business than using a mail house. We will write a custom essay sample on Promote Products or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. 2 Make a list of resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion. The database we purchased contained 7,000 leads so we then needed to purchase paper, envelops, ink, return stamps and organise postage. Paper, envelopes and labels for return address were all ordered in advance from Staples. Ink was also pre-ordered to ensure we didn’t run out during the print job. We then liaised with Australia Post to determine the best way to post this number of letters. We chose their â€Å"clean mail† option which meant having to mark each envelope with a pre paid stamp before taking to the post office. This stamp was purchased through Australia Post.

Top 7 Mistakes You Didn’t Know You Were Making on LinkedIn®

Top 7 Mistakes You Didn’t Know You Were Making on LinkedIn ® It’s July 2014! For me, The Essay Expert, this month marks the 2nd full year that How to Write a KILLER LinkedIn ® Profile has been trending as #1 in Amazon’s Business Writing Category. I continue to be very excited about being a best-selling author- and I’m looking forward to my DreamBank presentation on how I got here, coming up on Thursday July 17! Part of what’s contributed to the success of How to Write a KILLER LinkedIn ® Profile is that I keep updating it with new information and tips. In honor of the book’s anniversary as #1, I thought I’d let you in on some of the mistakes that even the most advanced LinkedIn ® users might be making. These are not the ones you see in all the Top 10 lists out on the internet! 1) Giving up on connecting with the right people What do you do when you do an Advanced search for people on LinkedIn ®, get the perfect result, and then run into something like this? With the above contact, I searched on the keyword venture capital, however, there was no connect button and no way to send him anything but InMail, and LinkedIn ® wanted me to upgrade in order to see his profile. Thankfully, when this happens to you, you have two top secret options  to view someones profile even if LinkedIn ® tries to block you. Option A: This  workaround will allow you to connect with anyone on LinkedIn ® as long as you can view their headline. First, copy the persons  first name, last initial and headline into a Google search box and the result that shows up in Google will include  the full name: Check it out! The LinkedIn ® member’s full name shows up and you dont have to upgrade! Clicked on the link and heres  what appears: Notice the  Connect button? By clicking on Connect, you  can write a brief note to the member and start up a conversation with an invitation request. If the person  accepts, you  will be able to see his or her  full profile – without purchasing a premium account. Option B: Another top secret trick for when all else fails is to share a persons  profile. Heres how: First, contact a friend or family member and tell them you will be sending them a message via LinkedIn ®. Then, select the People option from the search bar drop down menu: You will likely not have access to the individuals full name, so if you already know who you want to connect with, try typing their first name and job title into the search bar. Or if you just want to connect with several supply chain managers, type in supply chain manager and you will return a full list of people with the same identifying information. Then scroll to find your desired connection, hover over the drop down arrow to the right of the Send InMail button, and select Share: Send your message, then check your sent messages and youll see there is a link to the profile you just shared. Click on the link and you will be able to read the entire profile and contact the person! Yes it’s kind of like magic. 2) Leaving keywords out of your job titles Pretty much everyone knows that keywords are a must in your LinkedIn ® headline. But not everyone realizes the importance of keywords in your job titles. Don’t get limited in your job title fields by entering your actual job title and nothing else. There’s nothing wrong with a job title, but you have 100 characters to use in those fields. So use them! Any keywords you have identified for your headline will benefit you in the job title fields as well; you will get extra mileage by repeating your keywords as much as is appropriate. Example #1 Before: Vice President Human Resources After: Vice President Human Resources | Director of Human Resources | HR Generalist Example #2 Before: Director of Engineering After: Director of Engineering  ½ Technology Development Manager  ½Biomedical Engineer Example #3 Before: Health Wellness Educator After: Health Wellness Educator ? Corporate Wellness Program and Holistic Health Services Take a look at your job titles. Are yours optimized for LinkedIn ® SEO? If not, go add some keywords! 3) â€Å"Appending† your Specialties to your Summary when prompted If you are a long-time LinkedIn ® user, you might still have a separate Specialties section. You’ll know you have this section if you go to your Edit Summary page and it looks like this: If you see the message in blue prompting you to â€Å"Append specialties to summary,† DON’T CLICK! If you do, you will lose out on 500 characters’ worth of keywords or have to cut down your Summary section to add them; and once you delete your Specialties section you won’t be able to add it back. If you do not have a separate Specialties section, not to worry. You can still use your Summary section to include keywords for searchability in LinkedIn ®Ã¢â‚¬â„¢s Advanced Search function. You can create a â€Å"mock† specialties section within the Summary simply by typing the word â€Å"Specialties† and following it with a keyword list; or you can integrate your keywords into your Summary paragraphs. 4) Ignoring the Jobs features LinkedIn ® is pretty much THE place to find a job in today’s marketplace. If you are a company, you need to be advertising job openings there. If you are a job seeker, you need to be looking for jobs there DAILY. The most obvious place way to post and seek jobs is through the Jobs tab. Just by clicking on Jobs, you’ll be given a list of jobs that match the keywords in your profile. But you’ll probably prefer to use the Advanced Search function to find jobs in the geographic area(s) and with the job title(s) that interest you. Here’s a sample search result: You can save your searches to make it easy to get the latest postings for the jobs you want. And you can apply right from the LinkedIn ® site. It costs $195 to post a job for 30 days on LinkedIn ®, and if you use this feature you are likely to get matched with very desirable candidates. If you don’t have the budget to post a job officially, consider posting it in the Jobs Discussions within LinkedIn ® groups. You won’t get the same exposure as you would if you posted to Jobs, but some savvy job seekers do look in the Jobs Discussions for openings. Be sure to post any Jobs Discussions in groups where your target market will be members. 5) Not leveraging the Find Alumni feature We humans get downright silly when it comes to Alumni connections. Perhaps the only thing we are more loyal to than our college is our sports teams. We just trust and love anyone who went to our own college way more than we do anyone else. Therefore, if you are not using the Find Alumni tool on LinkedIn ®, you are missing out on getting some seriously preferential treatment. The feature is located under the Network tab. Use it to find alumni from your own college or high school, or even from other schools. Then send some messages to these folks. They will want to help you! For more on how to leverage this great tool, see The Best Way to Network with Alumni on LinkedIn on the LinkedIn ® Official Blog. 6) Using symbols and formatting that doesn’t translate The symbols and formatting accepted by LinkedIn ® change every day. Pay attention! When you copy any text into your LinkedIn ® profile, check to see if it looks the way you want it to look before making it public! Hint: If you see a formatting trick or symbol you like in someone else’s profile, you can easily and reliably copy and paste it into yours. 7) Keeping it on line Too many people think that having a LinkedIn ® profile and having online conversations is sufficient to build a network and get results. It’s not. The people I’ve given and gotten the most value through LinkedIn ® are the people I’ve spoken with on the phone or met in person. Next time you make a new connection on LinkedIn ®, how about picking up the phone and talking to them? Or, if you’re traveling to any city, see who in your network you can meet for coffee. I have met LinkedIn ® connections when traveling to Chicago, Austin, San Francisco and more. These connections that have led to opportunities to make presentations and build my business in various ways. People like to meet people. Don’t forget that there is a human being behind every LinkedIn ® profile †¦ and chances are every one of them has a telephone and goes out for coffee dates. Go meet them! If you learned something from this article – or have another tip you want to share – please comment below! Category:Archived ArticlesBy Brenda BernsteinJuly 7, 2014 5 Comments Marina says: July 7, 2014 at 10:35 pm Thanks so much for the brilliant hints, Brenda! Log in to Reply The Essay Expert says: July 7, 2014 at 10:42 pm Youre welcome Marina! Let me know if you implement any of them! Log in to Reply Jean B says: July 8, 2014 at 6:20 am Congrats, Brenda! Great information here Log in to Reply Scott says: July 8, 2014 at 11:24 am Brenda, it is an awesome and impressive achievement to be on Amazons best seller list for two years. Log in to Reply The Essay Expert says: July 8, 2014 at 4:16 pm Thanks Scott! You helped make it happen! Log in to Reply

Unit 7 Application 2 Essay Example | Topics and Well Written Essays - 1000 words

Unit 7 Application 2 - Essay Example This is the plan not so taxing in terms of starting salary while also provides opportunity for participation in the annual bonus plan. Additionally, the 10% starting salary below market average can easily be offset by benefits in the annual bonus plan. The bonus range is also 0% to 20%, which is way above the difference between salary offered for this plan and the market average. Yes, the HVP plan will most likely increase the job offer acceptance rate. Rejection or acceptance of a job offer by a candidate depends solely on terms and conditions, and that is an area well addressed by the plan. Other than offering flat and uniform terms for all positions, the HR comes with variations in job categories for different jobs, and the three categories allow applicants alternatives from which to choose.The high risk plan is ideal for the first category of applicants ready to assume risks given that their starting salary if way below the market average with a difference of 10%-30%. Nonetheless, such people can participate in the annual bonus plan and they have the highest bonus range, 60% of the current salary. Whatever they miss in their basic salary will most likely be offset by benefits in bonuses, and this makes the plan suitable for just a certain line of people, hence increasing acceptance in that regard (Gully & Phillips, 2010). On the other hand, the low risk plan is ideal for applicants who take no chances with regards to starting salary, and their salary is 5% above the market average even though they do not participate in the annual bonus plans. The offer acceptance rate will then be high for this class of applicants following increase in salaries, and further because they have no interest in annual bonuses (Hayes et al, 2009). Yes, the HVP program will reduce turnover in the short run while it will most likely increase it once offer acceptance is done. The plan will reduce turnover because